H6) The more the security of the site is well, the more the benefits will be high.
Trust
Trust creates a major psychological fundament to the adoption of e-commerce. Prior studies (Cheung et al, 2003) have demonstrated with empirical evidence the importance of trust in online purchasing. Trust can be viewed as a trustor’s intention to take a risk and it proposes the trustor’s perceptions about a trustee’s characteristics as the main predictors of trust (Mayer et al., 1995). Studies have indicated that trust is essential for the success of e-commerce activities (Hoffman et al., 1999) and trust in online shopping malls is central to e-commerce (Reichheld et al., 2000).
H7) There is an important and definitely relationship between trust and perceived ease of use
Do'stlaringiz bilan baham: |
