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Effective strategies for optimizing the services marketing of Shahrazad restaurant OY
1 1 INTRODUCTION 1.1 Background of the study The sponsor company of this study is a small Finnish company which was founded in the early 2017. It is a foreign family-owned company. It is operated under the official trade name of the company is Shahrazad Oy in Helsinki. The company is concentrated on acquiring new customers by serving customers with wide ranges of activities and events besides the current services of ethnic cuisine. The company seeks to utilize from providing catering services to other customers, organizations, and parties to expand its share in the food industry. At the same time, the firm is also focusing on increasing the revenue from the regular customers by improving the operational process to provide excellent products, services, and support according to their needs in order to maintain in the competitive markets. The Shahrazad restaurant claims as an upscale eatery and classically designed with decoration to emulate the atmosphere of the oriental and middle east culture. The services and products of the Shahrazad restaurant are varied.it service as a family restaurant and café shop with different kinds of desserts and Shisha lounge. The eatery organized various party and events during the weekend from professional Arabic and Finnish bands which play a set of modern and classical Arabic and English songs and accompany by oriental dancers. The company has been operating from multi-culture staffs and management in order to serve the customers with rang of tasty Turkish and Arabic cuisines which strengthen to distinguish c ompany’s position in the market. This dissertation is essentially connecting with Helsinki restaurant to find out the perceived service quality from customers’ perspective. The researcher was a regular customer for given company which has a significant impact to adopt the research approach and limitation to improve the service quality for the corporation. |
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