Baby face qualitative Evaluation

Successful outreach strategies 
In-person recruitment and direct referrals 
The most successful outreach strategy, mentioned by 16 parent educators and seven supervisors 
in 16 sites, was approaching pregnant women and families with a young child either by going 
door-to-door or at public places, such as hospitals and clinics, schools, or WIC offices. Many 
received referrals or lists from other agencies or heard about families with young children from 
personal connections and approached those people.
I am very outspoken, so I would just approach pregnant women and tell them about
the program. 
Just doing door-to-door recruitment. I went to the hospital and talked to families with newborn 
babies. And we also have people who recommended families through Community Health 
Representatives, giving us lists of who was born in 2011.
I will randomly walk up to somebody I see if they are pregnant, or if they are carrying
a baby. Or if someone tells me that they know someone who has a baby. 
I had to go out and recruit on my own, talking to people in the community, talking to people off the 
lists that were given to me. And the community is small, with everybody knowing everybody, 
suggesting to go ask so and so. 
The [parent educators] went to different resource offices, centers, and meetings. They went to the 
clinics [and] WIC health. 
A lot has to do with the parent educators . . . getting out and seeing the parents individually, to get 
them to be involved in the program. And how well they can sell the program to the parents. 
We got a lot of word-of-mouth about someone who was pregnant or had a baby. We also asked 
people if they knew anyone pregnant or who had a new baby. Some of the employees here even 
had relatives in the area who were pregnant or had a young baby. 

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