Baby face qualitative Evaluation

Books and necessary household items engage families and promote school readiness. 
Families were, in part, drawn to the program for the free books and other baby items and 
household supplies that were offered as incentives. Children and adults alike loved receiving 
books and in many cases, the books children received through the program were the only 
books in the home. Having books in the home encouraged children’s interest in reading and 
also increased parents reading to their children, a key stepping stone to school readiness.

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Baby FACE 
Wilder Research, January 2015 
 
Qualitative Evaluation 
48 
Appendix 
Focus group protocol 
Parents as Teachers – Baby FACE program 
Parent focus group protocol 
Hello. My name is _________________________ from Wilder Research. I am here [PURPOSE].
I will facilitate today’s group and ________________ is here to take notes. Please make sure you 
speak loud and clearly enough so she can accurately capture what you are saying.
Before we get started, I’d like to propose a few guidelines to follow for this discussion. First, there 
are no right or wrong answers. The purpose of this discussion is to get different perspectives and 
points of view, so please be open and honest. Second, please take turns so everyone gets a 
chance to talk. Third, to protect everyone’s privacy, please do not repeat what you hear in this 
group to anyone outside of this group. Also to maintain your confidentiality, when Wilder reports 
what was learned in this group, we will do so by summarizing what was shared. We will not report 
any names or other information that will identify you. With that said, we would like to record 
today’s discussion in case we miss anything in the notes. Is that okay with everyone? 
Warm-up question [10 mins] 
1. Let’s go around the room. Please introduce yourself and tell us something that you are 
proud of about your child. 
Baby FACE Program [50 mins] 
My next set of questions is about your experience with the Baby FACE program and working with 
your Parent Educator. Just a reminder that you may each have a different opinion and that is 
okay.
2. What were your reasons for participating in the program? 
3. What have you liked or not liked about having a Parent Educator come to your home and 
talk to you about your child’s development, parenting and family well-being? [Probe for 
negatives if they only talk about positive and vice versa.] 
4. How has the Parent Educator addressed your family’s individual needs during home visits?
5. What do you think about the number and length of home visits? Did you have too many or 
too few home visits? Were the home visits too long or too short?
6. If you have attended Family Circle, what have you liked or not liked about the Family Circle 
events? [Probe for negatives if they only talk about positive and vice versa.] 
7. How has the Parent Educator helped connect your family to community resources and what 
was your experience working with these other resources? 

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