Baby face qualitative Evaluation

 
Baby FACE 
Wilder Research, January 2015 
 
Qualitative Evaluation 
13 
Parents in seven of the eight focus group sites recounted how the parent educator recruited them. 
Some noted they were recruited in the hospital after they gave birth, through the school their 
child attends, and through WIC.
My son brought a paper (recruiting flier) home from school 
Gave birth and [parent educator] came to hospital and told her that [the baby] was enrolled in the 
Baby FACE program.
[Parent educator] came to my house and I didn’t know who she was. She was recruiting for Baby 
FACE and so I called her and she told us about the Baby FACE program and told us when they’re 
small babies, the neurons are floating around waiting for attention, so that’s how we ended up 
putting her in the Baby FACE program. 
We were right there in the [WIC] waiting area and I was there just picking up a check. She was 
recruiting people right there. 
Word-of-mouth recruitment
Also a very successful strategy, mentioned by 13 parent educators and two supervisors
in 11 sites, was word-of-mouth recruitment from parents already enrolled. These parent 
educators noted that the Baby FACE program is well known and respected in their communities 
and parents are telling other parents about the positive experiences they are having through the 
program.
The parents that have been enrolled in the program are sort of like the enrollment people. We don’t 
even have to go out to recruit. People just call and want to be part of the program. 
After the families become involved in Baby FACE, then it is word-of-mouth, because I get a lot of 
compliments on the Baby FACE program. 
I enrolled one person, she was so happy that she put it on Facebook, and that night I got four more 
calls. 
Word-of-mouth. In Indian communities, that is the quickest way.
Parents in six sites confirmed these sentiments noting that they heard about the program from 
friends and relatives.