Baby face qualitative Evaluation

Outreach challenges
In about half the sites (8), the the parent educators (15) reported not having any challenges 
enrolling families. In two cases, parent educators noted that Baby FACE was
the only program serving young children, which may have contributed to parents’ willingness to 
enroll. A few of their comments included: 
I never had anybody that wasn’t interested. Whoever I spoke to, I hooked them real easy. 
 
I didn’t come across anybody that was not interested. I was looking for babies born in 2010 and 
2011. If they lived in the area, I talked with them about enrollment. They seemed all open and 
interested in the program. 
There is no Head Start out here in our area, so this is it. 

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Baby FACE 
Wilder Research, January 2015 
 
Qualitative Evaluation 
16 
Site-specific challenges 
The challenges that occurred across most sites are noted in the section above on overarching 
challenges. A few sites experienced some unique challenges that are noted here.
Two supervisors and one parent educator across three sites also noted that enrolling families was 
not difficult but finding families with children under age three was more difficult. One supervisor 
noted they would have trouble finding out where the families on their lists lived. One site enlarged 
their enrollment area because there were not enough babies born in the original outreach area.
In three sites, there were other competing programs in the area offering similar services. As one 
noted, “There are multiple agencies drawing from the same pot of children.” 
Four parent educators said they had challenges enrolling parents with older children that said 
they “already know how to raise children” or said they “don’t need that stuff.”