Baby face qualitative Evaluation

Recruitment challenges and strategies specific to evaluation families
Seven parent educators and three supervisors in seven sites noted they did not necessarily have 
difficulty enrolling families, but it was challenging that some families were ineligible or they 
had more demand for the program than they could accommodate.
I think the only thing is not having enough slots. 
The bad part was, we had some who wanted to enroll but didn’t qualify. The dates that the program 
had given me, the children were too young or too old. 
We didn’t have a choice of who to recruit. We had to just go with whoever was on that list. [There 
were] families who wanted to be in the program who were chosen as a non-participant [comparison 
group families]. 
Seven parent educators and four supervisors at eight sites discussed how they outreach to 
inactive evaluation families, those with a child born in 2011 or early 2010, on a regular basis 
even if they had not had success in enrolling the families previously. Parent educators would 
leave books or other household necessities, as well as curriculum materials. These consistent, 
ongoing visits and materials helped to show families how the program would benefit them, thus 
encouraging some to enroll.
My instructions were to keep at it. Make regular visits, maybe once a month, to see if they have 
changed their minds. But not to the point you are becoming a nuisance. So they can become 
aware of the benefits of the Baby FACE program. 
I still go back about once a month, maybe every two weeks, I give them a book. We call them 
“Books Only.” One of them, it was over a year until she joined. She decided [to join] because she 
got the books. We never give up on them. We share [the books], and an activity every month, even 
if they are not interested. I kept going, and then some of them said they would join.

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