Baby face qualitative Evaluation

Parent education and support
The most reported reason for participation, stated by parents at five sites, was the education and 
support they received for parenting. Many parents explained they felt underprepared to raise a 
child and the assistance the program offered helped them become better equipped for parenting.
When you first have a child, it’s not like you were raised to be a mother. There’s a lot of questions 
you want answers, things you have to do on your own that there’s no one to teach you. 

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Baby FACE 
Wilder Research, January 2015 
 
Qualitative Evaluation 
15 
So they’ve [program educators] been visiting me, helping me to know what to expect. When I had 
my daughter. We didn’t know what to do. We were just getting advice here and there but this 
program stuck with us and she’s 3 and just exited the program.
One day Loretta came and I was like welcome! Where’s the book to raise a child? I had to learn the 
whole thing, you know, the ropes to talking care of a child. I had to learn everything.
Child development 
Another primary reason parents joined the program was to ensure the positive development of 
their children. Parents at five different sites mentioned that their child’s early development as 
well as ensuring that they had a better start, motivated them to enroll in Baby FACE. Parents 
particularly emphasized the “head start” in education, interpersonal skills, and physical 
development their child was getting.
Knowing our kids could excel and get a head up/jump start on the other kids. Giving them a first 
block to start building on.
I think Baby Face is really good - it taught her a lot. It helped her jump from that baby phase to the 
6-7 year old. I keep joking with her by the time she’s 5, she’ll really make good bread (in reference 
to the child’s domestic skills).
…the activities that they do for the children, for the baby, they get them to fine tune social [and] 
motor skills. It’s great to see how they grow and learn in the program, see how quickly they catch 
up and grown. 
His mind [referencing the child] is not into education as far as learning numbers. We’re hoping this 
program will help.
(When a parent was asked why they joined the program) Speech therapy program [for their child].