7. Branding
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A good web designer will be
able to answer your questions, integrate your
branding, and showcase work they’ve done in the past. Ideally you want a designer
who has created retail sites before. Since online stores
require more work than
other sites, it’s important you work with someone who’s used to it. A designer who’s
unfamiliar with how ecommerce stores work could end up creating a site that’s not
exactly optimized for converting and selling.
If you think you’ve found the right designer for you, you might want to email
the people or businesses they’ve worked with before.
Getting honest, personal
testimonials can speak volumes about a designer’s quality. At the very least,
check
out previous sites the designer has done and take a thorough look at them. Are
they visually and functionally similar to what you’re looking for?
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