Benefits Disadvantages Is dropshipping for you?

7. Branding
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Integrating your branding into your site.
It’s not called a ‘brand identity’ for 
nothing. Your site needs to be an organic extension of your branding. That means 
the colors, fonts, and images you use should be consistent with your brand. 
Attention to detail is necessary here because anything that doesn’t align with your 
brand will feel out of place, and that disrupts the customer experience.
Having a memorable design.
Your site should look like your site and no one else’s. 
Despite what you might think, getting a memorable design doesn’t have to dry up 
your funds. It’s very possible to have a unique design using a website builder like 
WordPress, but you need to put work into it. Hiring a designer is your best bet if 
you want your site to be customized to your needs by a pro, but it’s not necessary.
There are two routes you can take: build a site yourself or hire 
someone to do it. There are pros and cons to both, and you need 
to choose carefully, as a bad website can be a costly mistake.
Designing your own site
This option is probably the more appealing of the two, right? In theory, you can 
save tons of money and quickly get a site up that will let you start selling products.
Not so fast. This has its perks, and sometimes it’s the preferable option, especially 
because of the resources that are available to you. At the same time, it’s not the 
right choice for every dropshipper.
It’s crucial to think about what goes into a dropshipping site before you decide to 
take on the job. Your site will have to have product pages, an integrated payment 
processor, and encryption, to name just a few things. If there are any bugs in your 
site, that could spell doom for your business.

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7. Branding
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So if you have zero experience with creating and designing a site, I recommend 
finding someone experienced to help you out. Yes, it’s an additional cost that you 
technically could avoid, but paying a bit now can help to save your business in the 
long run.
On the other hand, if you have sufficient web design and/or development 
experience, this option may be for you. Bear in mind that this will take some time, 
possibly longer than projects you’ve worked on in the past. It’s tempting to skimp 
on some details, but don’t.