Benefits Disadvantages Is dropshipping for you?

7. Branding
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Find a graphic design firm.
This is a more expensive option, but it can yield 
excellent results. If you’re willing to pay up and get a professionally designed 
logo, you can search for renowned graphic design firms. These firms usually have 
an in-house team of designers who work to produce the logo of your dreams. 
These firms are common in major cities, and if you find a local firm, you get the 
convenience of chatting in person and working with a designer for the best results.
For all intents and purposes, your logo is the face of your brand. 
It’s going to go on all of your marketing materials, so while it 
might be tough to swallow the idea of spending a few hundred 
bucks on a logo, keep your eye on the long term.

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7. Branding
157
Website design
By now, you should have a sales channel picked out. If you’re going to be using a 
website of your own, you’ll need to think about your 
site’s design
.
If you’re using eBay or Amazon, there’s nothing design-related 
you can do, which limits your ability to effectively brand your 
business. A website will give you a solid web presence and let 
you sell however you want to.
You know that design is important, but let me ask you a question: How many 
websites can you remember visiting in the past week? Probably not many. That’s 
because the average website doesn’t take design seriously. You’ll usually see 
variations of the same WordPress or Squarespace theme.
Now, there’s nothing wrong with using WordPress or Squarespace, but there is 
something wrong with having a generic site. You don’t want prospective customers 
to forget about your site because it looks like any other site out there. Even worse, 
a lackluster site could kill your conversion rate and turn people away from your site.
Website design is another aspect of your business that you should set aside a 
sizeable budget for. In terms of price, you can spend as little as a few hundred 
dollars or as much as several thousand. Plan your finances accordingly. Your 
website is one of the 
most important business investments
you’ll make.
There are ways of setting up a site yourself, but you’ll get more polished results if 
you hire a web designer. No matter how you choose to set up your site, you should 
focus on two important things:

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