1. What Is Dropshipping?
19
Understanding the supply chain
In
this guide, you’ll see the term ‘supply chain’ a lot. It sounds like fancy industry
lingo, but it simply refers to how a product moves from supplier to customer. We’ll
use this to discuss the dropshipping process.
Image
source
You,
the retailer, are just one piece of the puzzle. A successful dropshipping
operation relies on multiple parties all working together in sync. The supply chain is
exactly that: the coordination
of the manufacturer, supplier, and retailer.
1. What Is Dropshipping?
20
The supply chain can be broken down into 3 basic steps:
1. The manufacturer creates the products and sells them in bulk to suppliers
and wholesalers.
Let’s say Manufacturer A makes water bottles. After
the bottles roll off the
production line, they’re sold in bulk to suppliers and wholesalers, who turn
around and resell the bottles to retailers.
2. Suppliers and wholesalers sell the products to retailers.
A retailer like yourself searches out a supplier for a specific type of product. The
retailer and supplier then enter into an agreement to work together.
Image source
1. What Is Dropshipping?
21
A small note here: while you can buy directly from product
manufacturers, it’s often much easier to purchase from suppliers instead.
Most manufacturers have minimum purchase requirements that can be
rather high, and you’d
also have to store, stock, and ship the products.
So it might seem simpler to buy straight from the manufacturer, but you’ll benefit
most from buying from suppliers (and dealing with the slight markup).
Suppliers are also convenient because many of them
specialize in a certain
niche, so you can easily find the kind of products you need. This also means you
can get started selling super quickly.
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