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Working with one website often plays out as I described above. You find the
site’s
advertising page, reach out, and get an ad spot. If you take this approach,
think about becoming a regular advertiser. This is
a great way to build strong
relationships with other sites and their audiences. You’ll get your brand in front of
more people, and you’ll have the beginnings of a robust professional network.
If you want to advertise to more people and are willing to compromise, an ad
network can help get your brand out into the world. These
networks are basically
middlemen between you and the sites that your ads are displayed on. This is an
easy method of getting lots of ads out on various websites, and often it’s cost
effective. However, you can’t really build business
relationships this way, and you
can’t be as targeted with your ads.
Search Engine Optimization (SEO)
If you’ve ever read any article about creating a website or starting a business
online, you’ve no doubt heard about SEO more times than you can count.
Plenty
of online marketing strategies have incorporated SEO for years, and this approach
isn’t going anywhere.
Essentially, SEO improves the visibility of your site in search
engines. If your site has good SEO, someone searching for a
product type you carry will see your site on Google. This is why so
many marketers shout the benefits of SEO from the rooftops.
SEO can be difficult to categorize because it’s made up of so many elements. I’m
not going to go over several
SEO techniques in depth, but I will introduce some
critical concepts that will help to increase your search engine ranking.
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SEO breaks down into two types: on-page and off-page. On-page SEO deals with
the
content on your website, and off-page SEO happens outside of your site.
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