Benefits Disadvantages Is dropshipping for you?

Again, backlinks are just the tip of the iceberg that is off-page 
SEO. Interestingly, off-page SEO is ignored by many site owners 
because it’s not as popular, so if you put in the work, you could 
gain an advantage over your competition.
High-cost marketing strategies
The saying “it takes money to make money” is true at times. This 
applies to marketing too. Sometimes, it’s best to pony up and 
make a considerable investment if you want to see the kinds of 
crazy results that you hear about.
Influencer marketing.
This is currently one of the hottest marketing strategies 
because it can drive sales like nothing else. If an influencer shouts out your 
product, you can expect to see some serious traffic and hopefully lots of 
conversions.
At this point, influencer marketing is its own legitimate subcategory of marketing. 
There are lots of 
strategies to take your influencer marketing game to the next 
level
. It’s excellent for dropshippers because it’s easy for an influencer to show off a 
product, as opposed to a service.

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9. Marketing
203
Contests, giveaways, and promotions.
Giving away products, providing discounts, 
and running sales can all boost your bottom line, but you have to do it carefully. 
After all, you don’t want to be giving away free products all the time! You might 
consider offering regular seasonal sales and hosting contests or giveaways for 
special occasions.
On the technical side, this is one of the easiest methods of improving marketing 
strategies. For example, you can use a contest app (like 
Gleam Competitions for 
Shopify
) to set everything up in a few minutes.
Learning more about marketing 
strategies
While you don’t have to become a marketing master, understanding how to use 
some basic marketing techniques can take you a long way. If you want to do more 
marketing, I highly suggest reading 
some articles
 about marketing strategies and 
techniques and learning about the newest 
marketing trends
. It takes a while to 
learn the ins and outs of marketing, but you can learn as you go.

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10. Growing Your Dropshipping Business
205
You’ve made it to the final chapter: congratulations! Now that your business is up 
and running, I’m guessing you want to know how to manage and grow it. Running 
a tight ship is crucial, and if you don’t make any changes or try to achieve specific 
goals, your dropshipping business won’t last long.
In this chapter, I’ll outline how you can create stability within your business, and 
then I’ll suggest some ways to expand.