Benefits Disadvantages Is dropshipping for you?

Glossary
Business structure – A business’s legal 
status and associated classifications. 
For example, a business may be 
incorporated as an LLC or C Corp.
Buyer persona – A fictional customer 
profile that helps you determine how 
you should market and sell to your 
audience.
Chargeback – An official dispute that 
reverses a transaction and refunds 
the customer, taking the money from 
the merchant. Many chargebacks are 
fraudulent, and accumulating too many 
chargebacks often carries penalties.
Conversion – A conversion happens 
when someone takes a desired action. 
This is typically used to describe the 
process of converting a website visitor 
into a customer.
Distributor – A business that 
purchases from manufacturers and 
sells to retailers. This term is often used 
synonymously with the terms supplier 
and retailer.
Domain – The root URL of a website 
(e.g., 
https://shopify.com
).
Dropshipping – A retail fulfillment 
method in which the retailer does not 
actually stock the product. Instead, the 
retailer works with a supplier to send 
products out to customers.
EIN – Employer Identification Number, 
used to legally identify a business 
entity.
Fulfillment – The process of 
completing an order.
Limited Liability Company (LLC) –
A business structure that separates 
personal and business finances, giving 
you more protection.
Listing fees – Fees that ecommerce 
platforms (e.g., Amazon, eBay) charge 
for hosting products on their site.
Manufacturer – A company that 
manufactures products. Often, 
manufacturers sell to wholesalers in bulk.

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