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Demographics tell you who your audience is. You’ll find statistics like:
dz Age range
dz Location
dz Education level
dz Income
dz Family
information
Psychographics tell you why your audience wants to buy
products. They give you insight into your customers’ motives
so you can upgrade your marketing strategy to appeal to them
better.
Here’s a quick method of grabbing some basic demographics and psychographics.
It uses Google Analytics (GA), a simple analytics tool that even expert marketers
use. If you were comfortable with using Keyword Planner in Chapter 4, you’ll have
no problem with GA.
Navigate to
https://analytics.google.com
and log in.
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You should see a sidebar on the left side of the page. Go to Audience, then
Demographics.
In the drop down, select Overview.
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You’ll see a couple of charts that give you information about age and gender.
This isn’t incredibly detailed, but it gives you an overview of these two vital
statistics. Don’t forget that you can adjust the time frame
for these metrics to get an
idea of how they’ve evolved over time.
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You’ll see a few categories that tell you about your audience’s interests. This data
can help you understand what sort of topics your customers and visitors like.
This
is surprisingly useful, and there are a wide range of applications. For example,
you could investigate these niches to see if they intersect your own. Let’s go back
to the example of selling water bottles. If you find out a
lot of your customers like
the technology niche, you could see about selling a smart water bottle that can
track how much water someone drinks. That’s just one idea –
the possibilities are
endless.
