Business Communication

S
TRATEGIC
 A
PPROACH
Strategic approach is an advance version of decision approach.
Under strategic approach we have to find out the alternative by concerning goals and objectives of a
particular body or organization. This type of approach is suitable for long term solution.

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Applying the Case Study Method  / 97
There is no hard and fast rule for choosing above mentioned approaches while studying a
particular case. Mostly reader concern all the aspects which were related to not only behaviour but
also system, decision and strategic approach.
8.7 DO’S AND DON’TS FOR CASE PREPARATION
D
O
’
S
:
1.
Know the case backwards and forwards before you begin your case study analysis.
2.
Give yourself enough time to write the case study analysis. You don't want to rush through it.
3.
Be honest in your evaluations. Don't let personal issues and opinions cloud your judgement.
4.
Be analytical, not descriptive.
5.
Proof-read your work.
D
ON
’
TS
:
1.
Don’t quit at the most obvious answer-try playing devil's advocate; put yourself in the other
person's shoes.
2.
Don’t try to solve all the problems identify. It is better to try to address a very few well
rather than attempting to do so much.
3.
Try to avoid confusing symptoms with problems making premature evaluations.
4.
Write in a formal manner suitable for scholarly work, rather than a letter to a friend.
Exercise–8
1.
How do you define case study?
2.
Explain the significance of case study in management.
3.
How do case methods become a learning tool?
4.
What are the different types of case study?
5.
Write brief notes on:
(i) Exploratory case study
(ii) Illustrative case study
(iii) Critical instance case study
6.
Differentiate between program implementation and program effects case study.
7.
How do you define cumulative case study?
8.
How do we explain a case study?
9.
What are the different steps involved in preparing a case study?
10.
Define short cycle process.
11.
Discuss the long cycle process.
12.
Discuss the seven steps of problem analysis.
13.
What are the benefits for using case study methods in problem solving?
14.
Discuss at least two approaches to case study.

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