Business Communication

98  /  Business Communication
■ ■ ■
■ ■ ■
■ ■ ■
■ ■ ■
■ ■ ■
15.
Write brief notes on:
(i) Strategic Approach
(ii) Decision Approach
(iii) Behavioural Approach
(iv) System Approach
16.
Mention do’s and don’ts of case preparation.
17.
What precautions should we take while preparing a case study?
■ ■

---

P
RESENTATION
 S
KILL
9.1
P
RESENTATION
9.2
E
LEMENTS
 
OF
 P
RESENTATION
9.3
D
ESIGNING
 
A
 P
RESENTATION
9.4
U
SING
 V
ISUAL
 A
IDS
9.5
A
PPEARANCE
 
AND
 P
OSTURE
9.6
R
EHEARSAL
 
FOR
 P
RESENTATION
9.7
T
IPS
 
FOR
 
AN
 E
FFECTIVE
 P
RESENTATION
9.1 PRESENTATION
A presentation is a serious topic. Its purpose is to inform, to explain and to persuade the audience or
present a point of view. It may introduce a product or explain a process or narrate an experience. It is
delivered to a small, knowledgeable audience at a conference, a seminar or a business meeting. It is
followed by questions from the audience.
Presentation skill can be cultivated and developed with some knowledge of the formal aspects and
with practice as in the case of public speaking, preparagraphtion work has to be done in four stages:
1.
Finding out about the environment in which the presentation is to be made or we can say it
the different elements of presentation.
2.
Preparing the text and the required visuals.
3.
Taking care of one’s physical appearance and body language.
4.
Practising delivery of the presentation.
9.2 ELEMENTS OF PRESENTATION