Business Communication

8  /  Business Communication
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4.
It flows systematically and the information is trustworthy.
5.
Source of information is known which creates harmony amongst the employees.
COMMUNICATION
ON THE BASIS OF REGULATION
ON THE BASIS OF EXPRESSION
FORMAL
INFORMAL
VERBAL
NON VERBAL
VERTICAL
DOWNWARD
UPWARD
HORIZONTAL
CONSENSUS
PROBABILITY
CLUSTER
STAR CHAIN
SINGLE CHAIN
WRITTEN
ORAL
SIGNS & SYMBOLS
PARALANGUAGE
BODY LANGUAGE
Fig. 2.1: Forms of Communications
D
ISADVANTAGES
1.
Increases the workload of various managers as communication is to be transmitted through
them.
2.
Widens the communication gap between the executives and employees at the lower level.
3.
It is time consuming because it follows the scalar chain of authority. The communication
flows from one authority level to another and it takes too much time.
2.1.1.1
Downward communication
When the communication flows from higher level to lower level, it is called downward communi-
cation. Order, individual instructions, policy statements, circulars etc. fall under downward communi-
cation.
B
ENEFITS
1.
Helps to explain to subordinates the organizational plans, policies program and procedures,
work methodology etc. necessary information for performing the job.
2.
Helps to convey to the subordinates the expectations of management from them.
3.
Acts as a mean to control the activities of the subordinates with active feedback.
4.
Provides motivation to the subordinates.
P
ROBLEMS
1.
Sometimes the message may be distorted in the transmission from one level to another level.
2.
If a particular authority is not present on the time of passing information it may leads to
delay in transmission of the message.
3.
Sometimes when the workload is unevenly distributed among the employees it creates over-
load or unload of work which causes dissatisfaction among the employees.

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