Business Communication

8.
Brain drain: On whole process there is a possibility of misunderstandings at any level and
is called brain drain. It may arise on sender side if they do not choose the adequate medium
for delivery of message, by using default channel and it may also arise when receiver does
not properly decode the message. In other words, we can say that it is breakdown of cycle at
any level.
Exercise –1
1.
How do you define communication?
2.
What is the role of communication in management of business?
3.
What are the different purposes of communication? Briefly explain any five of them.
4.
Discuss the different situations when the communication exists.
5.
“Communication is an exchange of facts, ideas, opinions and emotions by two or more
persons.” Explain the statement and discuss the role of feedback in communication.
6.
“Communication is the two way process.” Explain.
7.
Discuss the elements of communication process.
8.
Give three examples of brain drain in communication process.
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C
OMMUNICATION
 
AND
O
RGANIZATION
 S
TRUCTURE
2.1
F
ORMS
 
OF
 C
OMMUNICATION
2.1.1 F
ORMAL
 C
OMMUNICATION
2.1.2 G
RAPEVINE
/I
NFORMAL
 C
OMMUNICATION
2.2
B
ARRIERS
 
OF
 C
OMMUNICATION
2.3
P
RINCIPLES
 
OF
 E
FFECTIVE
 C
OMMUNICATION