Business Communication

2.4
G
ATEWAYS
 
TO
 E
FFECTIVE
 C
OMMUNICATION
2.5
S
EVEN
 C
S
 
OF
 C
OMMUNICATION
2.5.1 S
EVEN
 C
S
 
OF
 W
RITTEN
 C
OMMUNICATION
2.5.2 S
EVEN
 C
S
 
OF
 O
RAL
 C
OMMUNICATION
2.1 FORMS OF COMMUNICATION
Communication is divided into external and internal communication. External communications are
those communications which are occurring outside the organization like communication with other
companies, with government, general public etc. Internal communications are those which are inside
the organization. Internal communications are further divided into two parts, formal or official and
informal.
•
Formal: Formal communication flows along prescribed channels which all members
desirous of communicating with one another are obliged to follow.
•
Informal: Along with the formal channel of communication every organization has an
equally effective channel of communication that is the informal channel often called
grapevine, because it runs in all directions—Horizontal, Vertical, Diagonal. It flows around
water cooler, down hallways, through lunch rooms and wherever people get together in
groups.
2.1.1
Formal Communication
A
DVANTAGES
1.
It passes through line and authority and consequently ensures the maintenance of authority
as well as accountability of the executives’ in-charge.
2.
It helps to develop intimate relations between immediate boss and his subordinates.
3.
It keeps uniformity in the dissemination of information.

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