Business Communication

Fig. 2.3b: Star Chain
3.
Cluster chain: In this type of chain ‘A’ tells something to a few selected individuals who
again inform a few selected individuals. And the information flows in similar manner to
other individual.
Fig. 2.3c: Cluster Chain

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Communication and Organization Structure / 13
4.
Probability chain: The probability chain is a random process in which a transmission of
the information to other in accordance with the laws of probability and then these tell still
others in a similar manner. The chain may also be called random.
Fig. 2.3d: Probability Chain
M
ERITS
1.
Under grapevine message travel or transmitted faster than any other form of communica-
tion because group formation is based on individual’s own liking and disliking.
2.
It supports other channels of communication.
3.
Feedbacks are quickly comes out from this type of communication.
4.
When an individual communicates with other individual through grapevine it will develop
the cohesiveness and maintain or promote harmony between members of group.
5.
By using grapevine communication, employees feel emotional relief. Because they can
communicate with other without the feeling of inadequacy and without threat of higher
authority.
D
EMERITS
1.
There is a great possibility of distortion of message between members of group.
2.
Transmission of message depends upon willingness of sender and what method they used in
grapevine which causes sometimes transmission of incomplete information.
How to make effective
1.
The managers should try to spot the leaders. So the harmful rumours do not reach the
employees.
2.
Involve the workers in the decision making process.
3.
The management should immediately use the official channels to contradict the rumours.