Classroom Companion: Business

 
v
Answer 10.3
The stakeholders are uploaders, users receiving free services, viewers paying for pre-
mium services, content providers channeling information through YouTube, and 
advertisers. The revenues are coming from advertisers and viewers paying for pre-
mium services.
Cross-side network effects:
5
The more uploaders, the more viewers.
5
The more viewers, the more uploaders.
5
The more viewers, the more advertisers.
Same-side network effect: uploaders stimulate other uploaders.
Postmates
Cross-side
network effects
Same-side
network effects
Same-side
network effects
Deliver
goods
Customers
Couriers
Same-side
network effects
. Fig. 10.8 Network effects in Postmates
 
Chapter 10 · Multisided Platforms

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10
References
Ardolino, M., Saccani, N., Adrodegari, F., & Perona, M. (2020). A business model framework to 
characterize digital multisided markets. Journal of Open Business: Technology, Markets, and 
Complexity, 6, 1–23.
Facebook’s annual revenue from 2009 to 2019. Statista, 2019.
Gautier, A., & Lemesch, J. (2020, January). Mergers in the digital economy. CESifo working paper 
No. 8056.
Hagiu, A., & Wright, J. (2015). Multi-sided platforms. International Journal of Industrial Organization, 
43, 162–174.
McAfee, & Brynjolfsson, E. (2017). Machine, platform, crowd: Harnessing our digital future. W. W. 
Norton & Company.
Number of monthly active Facebook users worldwide as of 4th quarter 2019. Statista, 2020.
Sanchez-Cartas, J. M., & Leon, G. (2018). Multi-sided platforms and markets: A literature review. 
Universidad Politecnica.
References

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© The Author(s), under exclusive license to Springer Nature 
Switzerland AG 2021
H. Øverby, J. A. Audestad, Introduction to Digital Economics, 
Classroom Companion: Business,
https://doi.org/10.1007/978-3-030-78237-5_11
165