Classroom Companion: Business


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Introduction to Digital Economics

Mergers and Acquisitions
 .................................................................................................... 207
 15 
Standards
 ....................................................................................................................................... 217
 16 
The Long Tail
 ................................................................................................................................ 231
 17 
Digital Markets
 ........................................................................................................................... 243
 18 
Digital Market Modeling
 ...................................................................................................... 259
 19 
Digital Business Models
........................................................................................................ 281


XIV
 20 
Big Data Economics
 ................................................................................................................. 305
 21 
Net Neutrality
 .............................................................................................................................. 323
 22 
Digital Regulation
 .................................................................................................................... 335
Service Part
Index
 ...................................................................................................................................................
 
349
 
Contents


XV
About the Authors
Harald Øverby
(born 1979) is a professor at the Norwegian University of Science and Technology (NTNU). 
He received his M.Sc. in computer science in 2002, a B.Sc. in economics in 2003, and a Ph.D. 
in information and communication technology in 2005. Øverby has also studied law at the 
University of Oslo in Norway. Øverby has published over 90 papers in international jour-
nals and conferences in the areas of communication technology, digital economics, business 
modeling, data coding, and optical networking. He has taught and developed university 
courses in the areas of digital economics, business, and law since 2010. He was the Head of 
Department of Telematics (NTNU) from 2013 through 2016. Øverby is a 1998 International 
Chemistry Olympiad bronze medalist.
Jan A. Audestad
(born 1942) is professor emeritus at the Norwegian University of Science and Technology 
(NTNU). He received his M. Sc. in theoretical physics in 1965. He has more than 50 years 
of experience in telecommunications both from academia and as researcher, research man-
ager, and techno-economic adviser to the top management of Telenor. As adjunct professor 
of NTNU, he has taught courses in telecommunications networks, distributed processing, 
mobile communication, digital economics, and information security. He was one of the key 
scientists behind standardization of maritime satellite systems in the 1970s, GSM mobile 
communications in the 1980s, and intelligent networks and distributed processing in the 
1990s. He was part of the team reorganizing Telenor to meet full competition in all sectors 
of telecommunications from 1995 to 2009.



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