Classroom Companion: Business

Contents
 1 
The Digital Economy
 ............................................................................................................... 1
 2 
Information and Communication Technologies
 ................................................... 17
 3 
Convergence of Technologies and Services
 ............................................................ 33
 4 
Digital Economy Ecosystem
 ............................................................................................... 45
 5 
Digital Market Evolution
 ...................................................................................................... 61
 6 
Digital Goods and Services
................................................................................................. 73
 7 
Production Models
 ................................................................................................................... 91
 8 
Value Creation Models and Competitive Strategy
 .............................................. 103
 9 
Network Effects
 .......................................................................................................................... 123
 10 
Multisided Platforms
 .............................................................................................................. 149
 11 
Path Dependence
 ...................................................................................................................... 165
 12 
Lock-In and Switching Costs
 .............................................................................................. 177
 13 
Digital Monopolies and Oligopolies
 ............................................................................ 193
 14