Cross- cultural Communication This page intentionally left blank

Further reading
Axtell, R. (ed.) (1985) Do’s and Taboos Around the World (New York: John Wiley & 
Sons).
Brown, P. and Levinson, S. (1987) Politeness: Some Universals in Language Use 
(Cambridge University Press).
Buttery, E. and Leung, T. (1998) ‘The Difference between Chinese and Western 
Negotiation’, European Journal of Marketing 32(3/4): 374–89.
Daniels, J., Radebaugh, L. and Sullivan, D. (2007) International Business: Environments 
and Orientations, 11th edn (Upper Saddle River, NJ: Prentice Hall).
Davies, P. (2004) What’s This India Business? (London: Nicholas Brealey Publishing).
Fowler, A. (1999) Negotiation Skills and Strategies, 2nd edn (London: Institute of 
Personal Development).
Hall, E. and Hall, M. (1990) Understanding Cultural Differences: Germans, French and 
Americans (Yarmouth, ME: Intercultural Press).
Harris, P. and Moran, R. (2000) Managing Cultural Differences, 5th edn (Houston, TX: 
Gulf Publishing).
Hurn, B. (2007) ‘The Influence of Culture on International Business Negotiations’, 
Industrial and Commercial Training 39(7): 354–60.
Lewis, R. (2011) When Cultures Collide, 3rd edn (London: Nicholas Brealey 
Publishing).
Marshall, Sir Peter (1997) Positive Diplomacy (Basingstoke: Macmillan).
Richmond, Y. (1992) From Nyet to Da: Understanding the Russians (Yarmouth, ME: 
Intercultural Press).
Richmond, Y. (1995) From Da to Yes: Understanding the East Europeans (Yarmouth, ME: 
Intercultural Press).
Tan, T. (1992) Culture Shock! Britain (London: Kuperard).
Tomalin, B. and Nicks, M. (2010) The World’s Business Cultures and How to Unlock Them 
(London: Thorogood Publishing).

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Multiculturalism and Diversity