Define the customer profile content Introduction the essence and content of the concepts of need and need Theories of classification of needs

3 Psychological types of clients and their specific needs
The first psychotype. The client is hypertim. External characteristics: solid posture, raised chin, fashionable clothes and accessories. Loud-mouthed, likes to show off himself and his entourage. You can immediately see that this is a big boss with money.
Manners: immediately makes it clear that he is the boss here! I'm confident in myself. In a good mood he jokes, in a bad mood he is capable of rudeness.
How to work: offer the best quality product. Emphasize that such purchases are not affordable for everyone, and only very reputable customers, such as him, can afford them. Let go of compliments, do not notice irritation and rudeness.
The second psychotype. The client is an epileptoid. External characteristics of the psychotype: reserved, neat, very picky and distrustful. He asks a lot of questions.
Mannerisms of the psychotype: chooses for a long time and very carefully, looks for hidden flaws and defects, is happy to communicate with the seller and asks a lot of questions.
How to work with this psychotype of clients: be patient and answer all your questions. Show the product in full, give professional advice, show the advantages of the selected model. Be sure to convince them that they can only buy such a high-quality product from you!
The third psychotype. The client is hysterical. External characteristics of the psychotype: fashionable clothes, pretentious behavior, increased emotionality.
Mannerisms of the psychotype: he likes to go to stores to chat with sellers or show his friends his taste or financial capabilities. He talks a lot, rushes from one model to another. He tries to please everyone at once, including sellers.
How to work with this psychotype of customers: it is this type of customer who gets insanely expensive and original models. Such people spend money easily and willingly. The more they see, the more they buy. Create comfort in communication, offer bright and expensive models. The phrase "Only such a fine connoisseur can buy this model" is for him.
The fourth psychotype. The client is schizoid. External characteristics of the psychotype: low-key clothing, but original in color and style. Cold, detached. He tries not to draw attention to himself.
Manners of the psychotype: does not like to communicate with the seller. Only if it is difficult to apply for a social security account. He believes that the product may be imposed on him. It feels perfect only in self-service salons.
How to work with this psychotype of clients: do not interfere! Unobtrusively bring it to the desired showcase, use the comparison technique. It's easier to convince them to buy than the previous ones, but keep your distance from them. They should want to purchase the product from you. We need him to relax and make normal human contact. A warm emotional wave guarantees your purchase!
The fifth psychotype. Asthenic client
External characteristics of the psychotype: modest clothing. He speaks apologetically. He is not picky, does not know how and will not object, even if he gets an obvious marriage.
Psychotype mannerisms: hesitates to communicate with the seller and ask questions. He wants to buy it as soon as possible, causing as little trouble as possible. Not very confident. He often doesn't like himself.