Define the customer profile content Introduction the essence and content of the concepts of need and need Theories of classification of needs

Conclusion
The purpose of this study was to identify methods for determining the needs of consumers. To achieve this goal, it was necessary to solve a number of tasks: - determine the importance of consumers and determine their needs for the company.
Need is the initial and dominant concept of the market. It is a special driving force that expresses the objective nature of human existence and determines the need to consume certain goods. Need refers to the desire or need to possess (use) a given product (service) that is necessary for the reproduction of life itself (in the production sector - ensuring the production cycle) and maintaining a certain standard of living. The extent to which the needs of society as a whole, individual groups of consumers, and each individual are met can be used to assess the level of economic development, its compliance with the nature and needs of people, its structure, and priority areas of development.
Timely and accurate identification of the need for services is an essential prerequisite for purchasing the required materials for the implementation of these services and providing them to the consumer market in the necessary quantities. If the demand for services is estimated to be too high, then there is a surplus in the market for services, which will lead to unnecessary increased costs. If it is defined too low, it causes interruptions in the provision of services to consumers and unsatisfactory customer demand. In this case, buyers can turn to competitors, reduce turnover and lose some market share. For a smooth sale, sellers must ensure that a wide range of services is offered in the right quantity.

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