Directorate of distance education master of business administration

Training and Development Methods
1. 
Classroom Lecture Method: 
 
This is the most commonly used, simple, cost effective, and 
conventional method. It is time saving because it covers maximum 

---

152
number of people in a short period of time. It involves a speech by the 
instructor with very limited discussions and clear and direct methods of 
presentation.   The weaknesses of this method are that, lecture time is 
more than the normal human attention span of fifteen minutes and the 
contents of the lecture could be easily forgotten. Since the method does 
not provide for active participation on the part of the trainees, the extent 
of take-home learning is not to be known clearly.  Moreover, lecture 
might be useful only if the presentation is made skillfully.  While lecture 
is a useful method in so far as information dissemination is the objective, 
it has not been highly successful in modifying human behavior or in 
building commitments in the audience’s minds.  An improvisation of this 
method is the lecture-cum-demonstration method in which the lecturer 
reemphasizes a skill or information by displaying the same in action. 
2.