Directorate of distance education master of business administration

Demographic Factors 
 
Demographic variables include sex, age, literacy, mobility etc. 
Workers are now called ‘knowledge workers’ and the organization 
‘knowledge organization’. The problems, skills and ability of women 
workers need separate treatment. This adds dimension to HRM thrust. 
Corporate Excellence 
 
Industrial organizations to a large extent depend on an 
entrepreneurial behaviour and motivation to engender corporate 
excellence. Companies need to shift from physical technology to 
information technology, from material growth to sustainable development 
from hierarchical pattern to decentralized organization and from conflict 
to cooperative working relationship. 

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Organizations need to elicit entrepreneurial behaviour that calls 
for a high degree of employee achievement and motivation to attain 
excellence. Successful entrepreneurship has the following characteristics 
and HRM has a great role in shaping them. 
i. 
High sense of purpose among the people in the organization. 
ii. 
Absolute organizational focus on customers both internal 
and external. 
iii. 
A new way of work that encourages product innovation. 
iv. 
A great sense of self-inspired behaviour among ordinary 
people to do extraordinary things. 
v. 
Productivity of the human resource to be doubled. 
vi. 
Higher work turnover.