Draft National Tourism Policy 2022 12 th
Developing Capacity for Effective Execution in DMOs
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Draft National Tourism Policy 2022 Final July 12
6.7.
Developing Capacity for Effective Execution in DMOs The Mission will develop effective executive capacity in DMOs. The DMO’s effective execution encompasses knowing and leading the DMO’s duties and roles and having the appropriate and necessary organizational structure and budget to be able to perform them. It is also important to direct such execution through a strategic plan, which may provide the framework and strategic vision, as well as specific operational plans that systematize for each management area actions, available resources and objectives. The Mission will build the capacity of DMO’s in following areas for effective execution: (i) To regulate the tourism sector (ii) To conduct a destination leisure tourism marketing and promotion plan (iii) To conduct destination MICE tourism marketing and promotion plan (iv) To conduct destination NICHE tourism marketing and promotion plan (v) To integrate information and communications technologies (ICTs) (vi) To conduct tourism investment promotion (vii) To promote and facilitate the destination tourism offer enhancement and competitive capacity (viii) To promote tourism entrepreneurship and innovation (ix) To produce and distribute promotional material Page 34 of 96 (x) To provide information services to visitors (xi) To develop tourism human resources development in the destination (xii) To ensure tourism quality in the destination 6.8. Developing Capacity for Efficient Governance The Mission will develop the capacity of DMOs for efficient governance. Efficient governance of the destination management system includes providing awareness and guidance for the industry on quality and excellence, promoting sustainable and responsible tourism and efficient and transparent corporate governance. Destination governance relates to the development and implementation of a cohesive tourism destination policy, an appropriate institutional framework to ensure the effective implementation of this policy and a consistent operational system. The Mission will build the capacity of the DMOs in the following areas: (i) To have a mandate and role aligned with its Strategic Plan (ii) To manage the DMO according to nationally and internationally accepted governance principles (iii) To manage DMO’s finances in accordance with its mandate (iv) To manage human resources according with accepted international and national principles (v) To use technology effectively to fulfil DMO’s mandate aligned with its Strategic Plan Download 1.2 Mb. Do'stlaringiz bilan baham: |
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