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The Ministry of Tourism will continue to utilise its statistical datasets to develop a
comprehensive picture of international tourist arrivals.
The Ministry will further
collect primary data through constant engagement with
the visitors both at the
micro and macro levels to obtain the type of data that is required. At the micro level,
tourism stakeholders must effectively develop, utilise and analyse various feedback
tools. At the macro level, this will require surveys to gauge the visitor experience and
the constant monitoring of customer feedback on review sites.
15.5.2. Tourism trends
Mechanisms will also be put in place to develop and collect data that will monitor
the mood of tourism businesses and allow the Government to keep its finger on the
pulse of business confidence and provide businesses
with regular up-to-date
information about their performances. The main focus
will be to improve the
performance
of the tourism sector, through the provision
of high quality industry
intelligence that can support their business development decisions. These surveys
will not just be administered, but the data will also be thoroughly analysed to acquire
the relevant information to be utilized in planning for the sector.
15.6.
Forecasting
Ministry of Tourism will accord priority to the Forecasting to provide a five to ten
year outlook to help the Government plan for expected tourism demand. The
forecasts will inform business decisions and help the Ministry plan their marketing
efforts, resource requirements, and infrastructure and product development needs.
The Ministry of Tourism will accordingly strengthen the research and development
capability of the Ministry and its agencies as a matter of priority, with respect to the
methodology and scope of data gathering and analysis.
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