Draft National Tourism Policy 2022 12 th

14.1. 
Trust is the Cornerstone
Trust is the cornerstone on which all businesses are built. Buyers need to be 
reassured that what they buy is what they get. All stakeholders within the tourism 
industry, whether product or service providers need to deliver quality traveller 
experience.
14.2. 
Quality Tourism Framework
14.2.1. A robust framework covering various products and services
A robust framework for quality certification of products and services across all 
segments like accommodation providers, tour operators, adventure tour operators, 
service providers like spa and wellness, guides, restaurants etc. will be laid down. 
Clear certification guidelines will be created based on third party inspection and 
deployment of digital technologies for all service providers across different 
categories.
14.2.2. Follow graded approach
Since the industry has a spectrum of players of different sizes and price points, a 
graded approach, which classifies them in to different categories is necessary. 
Certified players need to be incentivized to attract a wider subscription. Similarly, 
strategic measures to goad the reluctant to seek certification will be pursued.
14.2.3. A single, user-friendly and online tool 
The Quality Tourism Framework will be a single, user-friendly online tool to develop 
businesses and grow their market, paired with modern branding to promote Quality 
Tourism Accredited Businesses. The Quality Tourism Framework will enable 
entrepreneurs to develop a business from start-up through to niche markets and 
international standards, in order to develop a sustainable tourism business that can 
compete and prosper.
14.2.4. Assurance of an accredited business
A Quality Tourism accredited business will imply:
(i). 
Quality 
(ii). Reliability 
(iii). Professional customer service 
(iv). Accuracy in advertising 

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(v). An appropriately licenced and qualified operator 
(vi). Adherence to a Code of Ethics