13.8.2. Educational trips and Familiarization Trips
The Policy recognizes that the most successful sales measure is still the direct contact
with the product itself. The Ministry will organize, each year, education trips for
travel agents and tour operators to discover first-hand the diversity of what
Incredible India has to offer. Back in their respective markets, these are then the best
ambassadors, as they can competently explain the experience to the customer. The
Ministry of Tourism will organize mega familiarisation tours inviting tour operators,
travel partners to obtain first-hand knowledge of Indian tourism products and
destinations.
13.8.3. Workshops and Focussed Roadshows
Ministry of Tourism will facilitate Indian suppliers to hold individual sales discussions
with relevant buyers at workshops in India or in the markets. The Ministry of Tourism
will lead and organize focused road shows in collaboration with tourism stakeholders
in important and potential source markets overseas. Road Shows will also be
organized on specific themes such as MICE tourism, Medical & Wellness Tourism,
adventure tourism etc.
13.8.4. High Impact participation in Travel fairs and exhibition
The Ministry of Tourism will lead high impact participation in the important
international travel fairs and exhibitions with India participating as partner country
in at least one event every year. India Pavilions will be made more vibrant with
activities, with more impactful and meaningful participation enabling preference as
a prelude to destination choice.
13.8.5. India Specialist Program
Online India Specialist Program for foreign tour operators will be launched to create
groups of “India Specialists” who could promote and sell India packages more
effectively. Ministry of Tourism has entrusted the program to IITTM to design and run
Incredible India Specialist Program.
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