Draft National Tourism Policy 2022 12 th

13.7.2. One Stop Information and Services for Tourists
The Ministry of Tourism will strengthen Incredible India Digital Platform comprising 
of web portal, mobile application and social media handles as one stop information 
and services gateway for tourists and launch of digital promotional campaigns. The 
platform will provide relevant, contextual, personalized, interactive, immersive and 
engaging experience for all visitors landing across multiple digital touch points such 
as Incredible India website, mobile app, social media channels and other digital 
channels. Incredible India digital platform will provide complete details on 
destinations and enabling end to end planning.
13.7.3. Data driven marketing - Analytics and targeted campaigns
Digital Platform shall deploy technologies like virtual reality, interactive maps, 
interpretation, profiling tourists for market research purposes. Each individual’s 
digital journey on Incredible India platform will be measured and analysed both 
intent and behaviour of the visitors through appropriate aggregation and thereby 
discovering high-value tourist segments, to judiciously target their campaigns and 
identify the preferred engagement touch-points across all digital assets. Incredible 
India will focus increasingly on data-driven marketing activities, such as re-targeting, 
programmatic advertising or personalised newsletters. Potential visitors will be 
addressed digitally on the basis of their specific interests, search patterns and tastes.
13.7.4. Content hub 

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Incredible India digital platform will be the backbone of visitor communications and 
present all of Incredible India’s tourism services with a high degree of relevance 
(Trusted Content). In addition to the positive user experience and ease of use, 
Incredible India may offer innovations such as inspirational virtual reality 
experiences, machine learning services and an open data export interface that 
enables structured tourism content in various languages to be integrated into third-