party systems.
13.7.5. Social media
Incredible India will use social media to present inspirational, tourism-related
content to visitors and encourage social media engagement with the established
hashtags. User generated content will be integrated into online and offline
communications.
13.7.6. Social media listening
Incredible India will actively utilize social media listening for marketing strategy and
promotion. Social media listening allows monitoring of the brand's social media
channels for any customer feedback and direct mentions of the brand or discussions
regarding specific keywords, topics, competitors, or industries, followed by an
analysis to gain insights and act on those opportunities.
13.7.7. User Generated Content
The Ministry will use the user generated content (UGC) on social media and other
online platforms to expand the reach. UGC could come from a variety of sources such
as testimonials and reviews, social media posts and engagements, blog posts, case
studies, product reviews etc. UGC will be incorporated into marketing strategy
making people feel like they are part of a community. It will increase the reach and
engagement on social media and provide other customers readymade insights.
13.7.8. New ways to engage customer
Incredible India digital platform will find new ways to engage the customer, generate
brand awareness and loyalty and increase market share, for example, in the form of
competitions, lotteries, giveaways and offering of points.
13.8.
Foreign Tour Operators
13.8.1. Key Account Management
Incredible India will focus on engaging with Foreign Tour Operators and Travel
Agents and meeting specialists.
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