Draft National Tourism Policy 2022 12 th


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Draft National Tourism Policy 2022 Final July 12

13.9.5. Influencer Summits 
The Ministry of Tourism will organize visits of social media influencers with clearly 
defined interests and successful platforms to experience Incredible India in various 
destinations. They will also attend a conference where they hear from experts about 
the latest trends.
13.10. Domestic Marketing
13.10.1. Dekho Apna Desh Campaign
In order to develop the immense potential of domestic tourism, the Ministry will 
further strengthen “Dekho Apna Desh” campaign. The Ministry will undertake 
promotional campaigns for special regions of North East, J&K and Ladakh etc. and 
popularization of some of the lesser-known destinations across the States including 
newly developed destinations and circuits.


Page 72 of 96 
13.10.2. Divert Outbound to domestic tourism
Currently outbound tourists from India exceed Inbound tourists, a robust domestic 
tourism would mean lesser outbound tourists, which would help retain foreign 
exchange and bolster our economy. It would also be a valuable driver of tourism 
dispersion across the country, and flattening of the seasonality curve. 
13.10.3. Promotion of Fairs and Festivals
The Ministry will promote important fairs and festivals and support to important 
tourism related events and major travel marts & exhibitions organized in the country 
for promotion of tourism. These fairs and festivals can also see significant 
international visitors apart from domestic visitors.
13.10.4. Excursions by Schools/ Colleges to select destinations
Encourage Schools and Colleges to organise excursions to various destinations both 
within the State where they are located and outside. This will inculcate a culture and 
awareness of tourism in our youth.
13.10.5. One District One Destination
Efforts will be made to ensue each district in the country at least develops one tourist 
destination. In order to create strong branding proposition and sense of pride 
amongst local people, district tourism maps showcasing / highlighting the tourist 
places of the districts will be created and publicised.

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