Draft National Tourism Policy 2022 12 th

9. 
Medical Tourism 
India has a large medical tourism sector which is expected to grow significantly. India is 
placed among the top three medical tourism destinations in Asia (with Thailand and 
Singapore), mainly due to the low cost of treatment, quality healthcare infrastructure 
and availability of highly skilled doctors. India is home to some of the finest hospital 
facilities and well-trained manpower. Most medical procedures offer world-class 
expertise and facilities at extremely competitive prices. Quality accreditation of 
hospitals, insurance coverage and a focused campaign in identified markets can yield 
handsome dividends. 
10. Rural / Village / Farm or Agritourism / Plantation 
Indian villages are imbued with natural beauty, charm, and a simple way of life and offer 
unique experiences for the traveller. Tourism can act as a powerful tool for revitalizing 
the rural economy. Developing strong public private peoples partnership within a 
responsible tourism framework can create a win-win situation for the tourist, 
entrepreneur and the community and emerge as an alternate engine of growth for the 
rural areas. Unique Village Life Experience packages can revive our traditional activities 
in the villages. Farm and plantation tourism can augment the income from agricultural 
activities and de-risk farmers to some extent. Villages with core strength in handlooms, 
handicrafts, etc. and which are in proximity to existing destinations, can be developed 
as tourism destinations. 
11. Beaches & Islands

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Globally, Beach holidays remain the most important segment of leisure travel. With 
over 7500 Km. of coastline and a tropical climate, India has the potential to create a 
vibrant beach tourism economy.
Challenges like haphazard and unscientific development of beaches, lack of proper 
upkeep, non-involvement of the community and regulatory obstacles have hampered 
progress. Legislative / regulatory changes which are sensitive to the needs of 
development without compromising upon the principles of sustainability and right to 
livelihoods will enable growth. Similarly, islands and coastal areas rich in marine life and 
light houses can emerge as attractive destinations with the potential to attract tourists 
in large numbers.