Draft National Tourism Policy 2022 12 th

18. Fairs & Festivals
Fairs & festivals in India are colourful commemorations of religious or historical events 
or celebrations of the change of seasons. They reflect the vigour and life-style of its 

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people and provide unique experience to visitors. Vibrant colours, music and festivities 
make the country come alive throughout the year. Fairs and festivals should be 
assertively utilized to drive year-round, cross-country travel. Creating planning tools 
such as annual calendars of fairs & festivals and publicising them well in advance will 
enable tourists to include these in their itineraries.
19. Film Tourism 
The medium of ‘Cinema’ is a powerful tool for popularizing destinations. Not only do 
shooting films help the tourism industry and boost the local economy significantly, some 
destinations have proven that films can be a cost effective method to market a 
destination. Creating an inventory of shooting locations, enabling film shootings by 
simplifying processes and issuing time bound clearances and incentivizing film makers 
will help tap in to the opportunity. 
20. Destination Weddings
India is known for its vibrant and colourful weddings and its spectacular palaces and 
rituals can form an attractive proposition for destination weddings. The opportunity 
exists to elevate this niche segment by linking together various locations and experience 
creators (i.e. wedding planners, tour operators, and hoteliers etc.) to create attractive 
offerings. Honeymoon is another attractive segment that can be targeted through 
innovative product development and promotion. 
21. Border Tourism 
India has a long border with other countries. Border areas have their own unique tales 
and 
many resources are located at international boundaries. Border tourism has two 
perspectives. First, the borderline is an anomalous part of the cultural landscape and an 
interesting attraction. Second, the areas adjacent to a border have become settings for several 
touristic activities. The first type exists because of a border’s physical composition, historic 
boundary markers, welcome gateways, border-related infrastructure, divided towns and 
buildings. The second attraction type owes its existence to the legal, cultural, and market 
differences between the two sides.