Draft National Tourism Policy 2022 12 th

14. Sports
Large format sporting events, like Cricket / Football World Cups, Formula 1 Racing, etc. 
have tremendous potential to bring significant numbers of high spending tourists into 
the host destinations. Such events can be leveraged and promoted for increasing 
inbound tourism. 
15. Golf
Over the past few years some world-class golf courses have been developed in India. 
Golf tourism brings in high spending tourists for a relatively longer duration of stay. 
Focused marketing of this niche product will help in supporting the economy of those 
regions, add to the viability of the golf courses and popularize the sport in India.
16. Cuisine 
Getting a taste of local cuisine has become an essential part of the travelling experience. 
India’s strongest calling card to the world is its cuisine, with our USP being Vegetarianism 
which today is of great interest worldwide.
As the primary producer of spices and the melting pot of various cultures, India offers 
an interesting and diverse array of culinary experiences. International interest in Indian 
cuisine will be leveraged to draw travellers to explore our culinary trails with their 
myriad traditions and ingredients.
Interactive culinary offerings should also be developed to allow travellers to enjoy 
hands-on instruction round Indian cooking techniques, furthering their immersion into 
the culture and hospitality of India.
17. Shopping
India is a veritable shopper’s paradise especially for the high skill handcrafted products 
and retail trade, providing enormous forward and backward linkages throughout the 
economy. Shopping is an integral part of the tourism experience and a valuable 
contributor to revenues. The development of dedicated shopping centres for traditional 
crafts needs to be encouraged and the “Make in India” brand should be promoted. 
Shopping should be made a part of the itinerary of tourists.