GLOSSARY
Anthropocentric paradigm – a theoretical framework concerned with the problem of “the human” in language, his mental and cognitive activity, the linguistic world picture, representing universal and nationally-specific culture values, national worldview
Conceptual world picture a global image of the world and its essential features reflected in the individual’s mind as a reu
lt of his spiritual activity.
Cross-cultural analysis – is based on comparing and contrasting languages and cultures. It consists in cognitive interpretation of a) culturally and conceptually relevant language units in the text (linguoculturemes); b) universal and nationally-specific properties of language units including texts; c) cultural concepts manifesting particular domains.
Culture specific concept – a culture specific and nationally oriented unit, a multifold mental structure consisting of notional, image-bearing and evaluative layers and characterized by emotional, expressive components and associative links
Cultural categories – stereotypes, symbols, etalons, mythologemes and other signs of national and world culture.
Cultural code – a particular system of signs denoting objects of national and spiritual world, and which are categorized, structured and evaluated by the national communities. Cultural code defines a set of images that are associated with particular stereotypes in people’s minds.
Cultural connotation – the perception and interpretation of the denotative or image motivated meanings in terms and categories of culture.
Cultural model – representation of cultural knowledge organized and structured in terms of propositional and image-schemas.
Cultural values – the commonly held system of standards of what is acceptable or unacceptable, important or unimportant, right or wrong etc., in a society. It penetrates all spheres of human life describing objective characteristics of reality interlaced with national views and personal appraisals. Cultural values are subdivided into the following types: vital, moral, social, political, religious, aesthetic.
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