Entrepreneurship

managerial 
competencies to 
be developed and 
strengthened
Cash flow management
Productivty and quality 
management
Networking for information
Competence in the use and 
application of computers and 
electronic communications

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80                                                  
Entrepreneurship in farming
 
As stated earlier, when addressing these training 
needs, the training and development interventions must 
be suited to the learning needs and learning capacity of the 
farmer. In addition to standard short courses on general 
management,  financial  management,  marketing,  and 
production management, training and other interventions 
must be provided to address the farmers’ need for:
•  Solving problems;  
•  Information on the business environment;
•  Communicating; 
•  Leading;
•  Negotiating, and other “soft skills”; 
•  Dealing  with  problems  and  concerns  specific  to