Foundations Models / Generative AI
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Draft proposals of the EU AI Act consider quality and risk management requirements
| EU AI Risk Management – Other EU AI Risk Management – Other
Subfield
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EU Policy Developments
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Social Media Recommender & Moderation Systems
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EU Digital Services Act creates transparency requirement for these AI systems, also enables independent research and analysis
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Algorithms on Ecommerce Platforms
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EU Digital Markets Act will restrict self-preferencing algorithms in digital markets. Individual anti-trust actions (see Amazon case, or Google Shopping) to reduce self-preferencing in Ecommerce algorithms and platform design
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Targeted Advertising
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GDPR enforcement, including EDPB fines against Meta for using personal user data for behavioral ads. The Digital Services Act bans targeted advertising to children and certain types of profiling (e.g. by sexual orientation). It also requires that targeted ads explanations and control over what ads they see.
| Emerging Challenges Emerging Challenges - AI in Consumer Products/Socioeconomic Decisions:
- EU standards bodies will have to simultaneously write standards for variegated set of AI applications, potentially in private.
- U.S. and EU alignment on “risk-based approach” does not resolve mismatch between U.S. agency authority and broad scope of AI Act
- AI in Platforms/Websites:
- The EU has passed legislation with significant implications for AI in social media, Ecommerce, and online platforms in general, while the U.S. does not appear yet prepared to do so.
- More platforms means more crossing international borders, including emerging platforms in education, finance, and healthcare, as well as business management software
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