Opportunities
As it is also in the company’s strategy mentioned that the company is focused more on electro mobility which is predicted as the future of automobile industry. Autonomous driven (driverless) cars also will be the opportunity to gain new market in the near future before other rival brands do it.
Threats
The pandemic of Covid-19 was one of the threat of the company, and it may be arise in the future if other vires outbreaks. So this should be considered as the main threat because the company has 15 dealers in 70 countries around the world and it can affects its manufacturing as well delivery cost which is already shown in the financial statement of the BMW group.
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