Executive Summary
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- Bu sahifa navigatsiya:
- 5.0 Solution to the problem (Conclusion)
- 6.0 Strategically recommendation
| Opportunities:
Electro mobility cars, Autonomous driven cars. |
|
Threats: The Pandemic lockdowns, The political and environmental issues. |
Table 2: The SWOT analysis stages.
5.0 Solution to the problem (Conclusion)
As it can be seen that the company’s financial health is recovering itself after the pandemic within the third quarter of the 2020 year. However, by analyzing its external and internal situation the problem is occurred in competitive rivalry as well as bargaining power of buyers. Furthermore, the power of suppliers is low which can be crucial in order to decrease competitive rivalry. The growth in competitive market can be recorded in the strength side of the group where it is focusing more research and development marketing. The company’s safety production can be optimized in the next level by integrating with new innovations.
6.0 Strategically recommendation
The recent strategy of the BMW group is also considered as reliable by its result shown in the period of coronavirus outbreak. However, according to the analysis the Porter’s Competitive Advantage strategy is recommended to add its recent strategy. This competitive advantage strategy divided into 3 stages which are cost of leadership, differentiation and focus. [ CITATION Por15 \l 1033 ]. So the BMW group should sustain its segment as its premium but lover from its rival substitutes. While using its power of suppliers to reduce material and manufacturing costs. As it is proofed in the strategy by Porter that if the firm its overall cost leadership within its competition then it can achieve the growth of competitive rivalry.
As unique as different product can always be appreciated and valued by its customers. As in the premium segment the customers buy products because of its uniqueness. Affordable price in high quality product is exactly what target segment needs. There is the way of the weaknesses of company can be turned into opportunity while making its product unique because there is only various production line in BMW group. As it is mentioned the company has already in the right way by focusing only one premium segment. It the strategy of competitive advantage also suggests this as well.
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