Executive Summary

Competitive rivalry
As it is exist in any organization that the competition of market share is fierce in this sphere, manufacturing of automobiles. The rivals are almost the same in this factor which mentioned above. It is somehow difficult to new players to be in this market while the giant brands are working on their marketing and research continuously. Only new innovation can be rivalry in this fierce competition. But is not also obvious whether customer will trust them or not. Because of this competition the BMW group is working on its customer design, sustainability processes. In general, the rivalry of competition is topless.


Potential new entrants
It is very challenging for the new players in this automobile manufacturing industry. In order to be competitive in this fierce competition business market the new entrants need to have high capital investment in order to work on the product’s sustainability, innovation, customer experience and others. On the other hand the innovation will be at risk whether it is acceptable by customers, and its safety level takes time. Thus, the overall potential is considered as very low.

4.2 SWOT analysis

This analyze is designed to understand the company’s internal situation to make a plan in the strategy which includes itself Strength, Weaknesses, Opportunities, and Threats. [ CITATION Mon44 \l 1033 ]. Thus, by this method the BMW group’s internal situation is analyzed. The further results regarding the analysis can be shown in appendices (see 8.5 appendix).

Strength: High investments on research and marketing, Premium segment, Safety and new trends.	Weaknesses: The lover variations of automotive productions in this big market, High rate on financial activities.