Find Your Why: a practical Guide for Discovering Purpose for You and Your Team pdfdrive com

CHAPTER 4
Why Discovery for Groups

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Part 1: The Tribe Approach

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In this chapter, we will help you prepare for the Tribe Approach to the Why
Discovery process; in chapter 5, we’ll lead you through the specific steps to
conduct the workshop. The Tribe Approach is intended for any group that wants
to articulate their common purpose, cause or belief—to put into words what an
organization’s culture is like when it’s operating at its natural best, even if the
organization is not currently performing at that level. We define a “tribe” as any
group of people who come together around a common set of values and beliefs.
A tribe can be an entire organization or a small team. Often, where you sit within
the organization determines who you view as your tribe. If you are the CEO of
an organization, everyone who works within the organization is your tribe. If
you are the director of a division, the people who work in your division are the
members of your tribe. If you are the leader or member of a team, the team is
your tribe. If your organization’s structure isn’t so clearly defined, rely on what
feels right. It’s possible that a team member may fit into more than one tribe.
The bottom line is a tribe is the place where you feel you belong.
At this point you might be thinking this is sounding like one of those
mathematical word problems you did in grade school. The purpose of doing a
Tribe Why Discovery is to simplify things, not to add complexity. We use a
concept called “Nested WHYs” to help explain the idea. Nested WHYs should
only be used if they genuinely deepen people’s relationship to the WHY of the
organization and the part they play in it. If the overarching WHY is enough to
inspire people across the organization, stick with that.

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A Nested WHY always serves
the company’s overarching
WHY; it never competes with it.