Marzocco, here are a couple of probing questions Peter could have asked to heighten the
storyteller’s emotional connection to the organization’s contribution:
“Say more about the feedback from the first Out of the Box event.
What did people enjoy so
much? What were some of their comments?”
“Tell us about the photographs in the exhibition. Did any in particular stand out for you? What
was it about those particular photos? What has changed in the lives of those coffee workers?
Can you give us a specific example?”
FACILITATOR TIP
The route to WHY is through WHAT. Instead of asking questions that start with “why”—for
example, “
Why did you like those particular photos?”—ask “
What was it about those particular
photos?” People find it easier to answer questions starting with “what” or “how” rather than “why.”
We usually allow twenty
minutes for sharing stories, but be prepared to let the conversation go
longer. This is an immensely valuable part of the process because it’s
rare that they get together
in a group to think beyond the numbers and reflect on what their organization contributes to
others. This is the reason you should allow four to five hours for a Tribe Why Discovery—you want
to have the flexibility to let the conversation flow. Once all teams
have shared their stories, they’ll
be ready to tackle the second conversation.
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