Hotel booking process design & usability

7
BOOKING PROCESS DESIGN GUIDELINES...................................................... 34
7.1
Overall structure of the booking process .......................................................................... 34
7.2 Displaying
rate
values....................................................................................................... 35
7.3 Children............................................................................................................................. 35
7.4 Multi-room
check-out ....................................................................................................... 35
8
CONCLUSION....................................................................................................... 36
9
APPENDIX ............................................................................................................ 38
9.1 Usability
testing ................................................................................................................ 38
9.1.1
Test #1 – Focus on Phase 1 – Search and evaluation ............................................... 38
9.1.2
Test #2 – Focus on Phase 2 - Selection..................................................................... 44
9.2
Sites used in the statistical analysis .................................................................................. 51

Travel UCD - consultants in travel and hospitality website design 
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© Travel UCD Limited 2003. All Rights Reserved.

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Hotel booking process design & usability 
Travel UCD – February 2003 
1 Copyright 
© Travel UCD Limited 2003. All rights reserved.
Websites change over time. This report reflects the status during January 2003.