Introduction to event

(T)echnological: How innovation and development evolve a market or 
industry. This includes automation, technology awareness and adoption 
rates, and new services or products. 

(E)nvironmental: The ecological and environmental aspects that affect a 
company‘s operations or consumer demand. This includes access to 
renewable resources, weather or climate changes, and corporate 
responsibility initiatives. 

(L)egal: The current legal allowances or requirements within countries or 
territories in which an organization operates. This includes health and 
safety requirements, labour laws, and consumer protection laws. 
After one complete a PESTEL analysis (sometimes known as PESTLE analysis), i.e. 
a thorough environmental scan that identifies uncontrollable, external factors the 
organization should prepare for. It‘s appropriate to have a plan of action for the items 
one think could actually occur and have a material impact on the business.

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Event Management HM-402 
Uttarakhand Open University 
24 
2.5 STEPS IN EVENT MANAGEMENT PLAN
The steps involved in planning event management plan is studied in following sub-
headings: 

Starting off 

Feasibility 
2.5.1 Starting off
The first thing to consider when starting the creation of a special event is the people 
who will be involved. Secondly, they need to invent ideas for the event. Thirdly, a 
feasibility-screen of the ideas needs to be conducted.
The event may be organised by an already existing group, such as a committee of a 
club, organisation or agency for instance, who already have structures and resources 
for event management. In events an organising team needs to be formed, and the 
type of event needs to be considered. Will the event be cultural, leisure, personal, or 
organisational, and will the organisation be volunteer or professional, or both? The 
optimal size of a team is said to be around six people in order to maintain good 
organisation. The team member selection process needs to consider skills and 
previous experiences, as members should complement each other‘s strengths and 
weaknesses. Typical tasks within a team are organising, financing, marketing, 
resource finding, health and safety, legalities, and recording. The members‘ levels of 
motivation and spare time need consideration as well. Effective leadership is the key 
to the progress of the team‘s work, as even a small amount of team members can find 
it difficult to reach unity. Once the team has been formed, it needs to start discussing 
and brainstorming around the event.
Ideas for events can either come from somewhere else than the event organiser, such 
as community networks, individuals, and special interest groups, or the organiser 
needs to invent ideas. An occasion for brainstorming may be needed, and it is 
advised that brainstorming also include consultation with stakeholders separately, or 
together with the team. The discussion should result in some ideas for the event, 
creative ideas that according to the customer expectations. 
The ideas should next be feasibility tested. The key aspects of feasibility are who 
will organise, attend, watch, participate in, and pay for the event is considered. This 
stage also involves understanding of marketing, operational and financial aspects. 
All aspects related to target market, competitors strategies, business operations and 
budgets need to be considered in this initial phase of event management.